A hardy, upright, clump forming, deciduous perennial. Branched stems have rough, hairy leaves. Produces solitary flowers of red petals and a large red central cone of double disc florets. Flowering period: June – October (approx.). Height: 60cm (approx.). Spread: 50cm (approx.). Plant likes full sun, partial shade in well-drained soil. Hardiness: H5. Soil types: Sand, Loam, Chalk. pH: Acid, Neutral, Alkaline.